In declining markets: 1. the only effect advertising will have on primary demand is to slow the rate of decline. 2. advertisers are largely indifferent to conquest sales. 3. advertising has no influence over selective demand. 4. advertising stimulates demand for the entire product class. 5. the only effect advertising will have on selective demand is to slow the rate of decline.
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Home » Business » In declining markets: 1. the only effect advertising will have on primary demand is to slow the rate of decline. 2. advertisers are largely indifferent to conquest sales. 3. advertising has no influence over selective demand. 4.