An effective marketing objective:

a. is qualitative rather than quantitative

b. is compared to a benchmark

c. is written independently

d. is unattainable

Answer: An effective marketing objective: is compared to a benchmark.

An effective marketing objective are goals primed by a business organization when encouraging the sales of its commodity or services to possible consumers. In rudimentary terms, effective marketing objectives are the marketing plan of action set in state to attain the general organizational objectives.

Therefore, the correct option is (b)