Rural grocery stores often stock products geared to the average customer in its market area. Management assumes there are negligible differences in needs between customers. Consequently, an "average" range of products will appeal to the most people. The implied target market strategy is:
a. Undifferentiated targeting.
b. Differentiated targeting.
c. Concentrated targeting.
d. Custom targeting.
e. Mass targeting.
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Home » Business » Rural grocery stores often stock products geared to the average customer in its market area. Management assumes there are negligible differences in needs between customers. Consequently, an "average" range of products will appeal to the most people.