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24 April, 05:27

In order to make portfolio decisions, you will need to classify each product line as a star, cash cow, question mark, or dog, as defined by the BCG growth-share matrix. To begin, select one of YelloW's product lines.

a. CD Players

b. Smartphones

c. Laptops

d. Activity Wristbands

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Answers (1)
  1. 24 April, 05:40
    0
    a. CD Players is a Dog product because it has low market share, low growth rate and low sales

    b. Smartphones is a Star Product because it has high market share, high growth rate, high sales and highly attractive to market.

    c. Laptops is a Cash cow because it has high market share, low growth rate, high sales and lower attractive to market.

    d. Activity Wristbands is a Question mark because it has low market share, medium growth rate, medium sales and medium to higher attractive to market.

    Explanation:

    Following data is missing in the question

    Product Market Share Growth Rate Sales Attractiveness

    Laptop 1.4 5% 30% Low

    CD Player 0.8 8% 18% Low

    Wristband 0.7 15% 22% Medium to High

    Smartphone 1.4 18% 30% High
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Home » Business » In order to make portfolio decisions, you will need to classify each product line as a star, cash cow, question mark, or dog, as defined by the BCG growth-share matrix. To begin, select one of YelloW's product lines. a. CD Players b. Smartphones c.
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