Japanese carmakers first introduced small fuel-efficient cars and then leveraged their low-cost and high-quality advantages into high-end luxury segments, dominated by brands such as lexus, infiniti, and acura. this initiative best illustrates a (n)

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Macy Bradley

Business

23 March, 04:22

Japanese carmakers first introduced small fuel-efficient cars and then leveraged their low-cost and high-quality advantages into high-end luxury segments, dominated by brands such as lexus, infiniti, and acura. this initiative best illustrates a (n)

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Eliza Griffin · Answer 1

In this situation this shows an illustration of Disruptive Innovation. Disruptive innovation is an innovation of product which produce a new network of market to destroy the existing market. In disruptive innovation, entrepreneurs are likely to do this type of development.