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16 October, 12:15

Double Click, Inc. has a number of strategic business units. Their hand-held computer unit has a large market share in this rapidly growing industry. Their hand-held computer business would be classified as:

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  1. 16 October, 12:37
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    Star

    Explanation:

    Because according to the Boston Consulting Group matrix, the business unit which has greater market share growth and has captured a fair share of the market is known as Star. Because the hand-held computer has a greater market share and higher growth potential, it best represents Star Business unit.
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