You are an analyst for a firm that imports and distributes specialty oils and vinegars and your company wants you to evaluate their options for taking advantage of cutting edge business analytics. what are their choices? what will you recommend?

There are some techniques in cutting-edge business analytics: payback period; accounting rate of return; net present value; internal rate of return; and profitability index.

I think profitability index can be a guide for better investment, it can tell the standing of a company to venture to other investments.