Julius bought his laptop and smartphone when these products had just entered their respective growth stages. More than the technological sophistication of these products, it was the idea that these products would allow him to multitask and work when traveling that drove him to make his purchase decision. Which of the following customer segments does Julius best represent?

Question

Monserrat

Business

11 July, 01:49

Julius bought his laptop and smartphone when these products had just entered their respective growth stages. More than the technological sophistication of these products, it was the idea that these products would allow him to multitask and work when traveling that drove him to make his purchase decision. Which of the following customer segments does Julius best represent?

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Answers (1)

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Zoe Dyer · Answer 1

Early adopters

Explanation:

Julius represents the early adopters customer segment.

Early adopters are those customers who adopt the product when they are in their early stages of growth. These customers are also known as the Beacon of light customers because they become the trend setters for other people who then follow their light and start buying the product.

In a way, these are also a source of increased sales for the company.