Gershwin, a musical toy for toddlers, is in the maturity stage of the product life cycle, and Gershwin managers have decided to modify the product. What will Gershwin managers most likely do to achieve this goal

Question

Braxton Farley

Business

23 September, 00:42

Gershwin, a musical toy for toddlers, is in the maturity stage of the product life cycle, and Gershwin managers have decided to modify the product. What will Gershwin managers most likely do to achieve this goal

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Answers (1)

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Drew Stanton · Answer 1

Change the packaging of the toy

Explanation:

The reason is that if the product is at maturity then the only way to keep the product in the market is by including the minor differences in the product and reflecting that difference in the product by changing the packaging of the product. Pantene once used to sell its product in a same packaging which resulted in decrease in its sales within few years. They then conducted a research which said that delivering products with different features but with the similar packaging doesn't increases its sales which means that if the company wants to increase its sales then it will have to change its packaging to remain in the business and then they changed the packaging which resulted in higher sales.