Malory is the new marketing manager for the footwear division of her company and is currently planning next season's product lines. She needs to gain access to data about recent purchasing patterns in the industry but has a limited budget and time. Which type of data would be the best choice for Malory to use in this situation?

Question

Abby Bell

Business

12 July, 06:02

Malory is the new marketing manager for the footwear division of her company and is currently planning next season's product lines. She needs to gain access to data about recent purchasing patterns in the industry but has a limited budget and time. Which type of data would be the best choice for Malory to use in this situation?

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Answers (1)

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Faith Macias · Answer 1

Secondary data

Explanation:

secondary data is information which has been collected in the past by someone else. For example, researching the internet, newspaper articles and company reports.