Theo Chocolate's early strategy to have a competitive advantage over other chocolate manufacturers involved: a. manufacturing mainstream chocolate and packaging them in exciting packaging. b. offering products that most customers would find exciting and would want to try. c. offering products the management found exciting and putting them in packaging it liked. d. manufacturing mainstream chocolate and selling it at local grocery stores.

Question

Tianna Knight

Business

29 May, 17:34

Theo Chocolate's early strategy to have a competitive advantage over other chocolate manufacturers involved: a. manufacturing mainstream chocolate and packaging them in exciting packaging. b. offering products that most customers would find exciting and would want to try. c. offering products the management found exciting and putting them in packaging it liked. d. manufacturing mainstream chocolate and selling it at local grocery stores.

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Annie Villanueva · Answer 1

Offering products that most customers would find exciting and would want to try

Explanation:

Gaining a competitive advantage is key to the survival of a manufacturer in a competitive market, In order to achieve this, a manufacturer has to come up with strategies to beat the competing producers in the market.

If Theo Chocolate can offer products that most customers would find exciting compared to the existing conventional products in the market, this will attract customers as they like out trying new products and stick to it as long as the quality remains good. However, Theo will need to constantly improve on this maintain market dominance.