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2 January, 13:56

Which of the following is LEAST likely to provide a sustainable competitive advantage? Select one:a. creating an efficient supply chainb. having a well-known brand namec. using patented technologyd. lowering pricese. achieving high levels of customer satisfaction

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  1. 2 January, 14:18
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    The correct answer is d. lowering price.

    Explanation:

    Sustainable competitive advantages are company those abilities and traits that are difficult to duplicate or exceed; and provide a superior or favorable long term position over competitors.

    Lowering price is good stratergy to compete with new competitors comming in the industry. However in long run you have to focus on building processes that generate value for customers and both internal and external stake holders.
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