Gina is working as a marketing trainee for a streaming video company. Her boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Gina plans to provide the following response:
A. Always match the promotions of our competitors; price is the only thing customers care about.
B. Create a management-driven environment with lots of employee training.
C. Create a customer-driven environment where we constantly try to create customer value.
D. Restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.
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Home » Business » Gina is working as a marketing trainee for a streaming video company. Her boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage.