A television advertisement for Chick-fil-a shows several cows eating grass in a large field. The camera zooms out to show that the cows have eaten a pattern into the grass that reads "Eat more chikin"
The message closes with the lines, "We didn't invent the chicken, just the chicken sandwich." This commercial best demonstrates which characteristic of effective copy?
A) using news
B) using imaginative description
C) providing product information
D) being original
E) being general
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