1. The giving up of one benefit or advantage in order to gain another regarded as more favorable.
2. The second-best alternative (or the value of that alternative) that must be given up when making a choice.: The second-best alternative (or the value of that alternative) that must be given up when making a choice.
3. A process of examining the benefits (positive results) and costs (what is given up - lost benefits) of each available alternative in arriving at a decision.: A process of examining the benefits (positive results) and costs (what is given up - lost benefits) of each available alternative in arriving at a decision.
4. A widely observed relationship in which the additional satisfaction (marginal utility) associated with consuming additional units of the same product in a given amount of time eventually declines.: A widely observed relationship in which the additional satisfaction (marginal utility) associated with
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Home » Business » 1. The giving up of one benefit or advantage in order to gain another regarded as more favorable. 2. The second-best alternative (or the value of that alternative) that must be given up when making a choice.