Ralston Purina advertises with the following slogan: "Your Pet, Our Passion-Premium Pet Food by Purina." The firm now offers high-quality, super-premium cat and dog food based on formulations that promote "life-stage nutrition."
This line is an example of:
A) rebranding.
B) trading up.
C) trading down.
D) trend setting.
E) product branding.
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