What is the term used to describe product attributes that attract certain customers and can be used to form the competitive position of a firm?

What is the term used to describe product attributes that attract certain customers and can be used to form the competitive position of a firm?

Competitive dimensions.

Explanation:

In the business world, there are companies that sell products that are used for the same things. The companies in this types of environments are in competition with each other since they are all fighting over the same resource which is market share. A bigger market share usually translates to more customers and more sales. Bigger sales reflects to a bigger profit margin. For a company to have a bigger market share, there are a number of things that they can do to form the competitive position of their firm. They can do this by using product attributes that attract certain customers, a situation termed competitive dimensions.

The following competitive dimensions can be considered, namely;

1. Quality: companies can focus on the quality of their product by improving the quality of the features above the competition. In this way some customers might consider opting for that product because of its perceived quality. The major features of quality are: reliability, performance, serviceability and value for money.

2. Time: the following form the major components of time, namely; delivery time, manufacturing lead-time and frequency of delivery.

3. Price and cost: these include selling price and the service costs.