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4 February, 12:01

Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He's followed his customers through their entire journeys. What's Cory's final aim when engaging customers in their journey?

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  1. 4 February, 12:07
    build brand loyalty


    Based on the scenario being described within the question it can be said that the Cory's final goal in this scenario is to build brand loyalty. This term refers to when customers decide to purchase a brand's product over other competitor's products due to them having had great purchasing experiences with that company.
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