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21 June, 06:34

Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog and also to sell its products online. Bertone is adopting

a. an omnichannel strategy.

b. exclusive distribution.

c. selective distribution.

d. an extreme value strategy.

e. a service retailing philosophy.

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Answers (1)
  1. 21 June, 06:39
    0
    a. an omnichannel strategy

    Explanation:

    An omnichannel strategy is a type of market strategy that is employed to provide customers an array of shopping experience through various platforms that the customers might find delighting and easy to access according to their choice or preference, when making a purchase of the company's product or services.

    An omnichannel strategy gives a customer the liberty to decide when, and how they want to shop for products, whether through online, offline or at physical stores. It provides various shopping experiences to different customers according to their preferences.

    From the information given to us about Bertone's office supplies, we can conclude that Bertone is adopting an omnichannel strategy.
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Home » Business » Bertone's Office Supplies has decided to branch out from its existing stores. It plans to start sending out a catalog and also to sell its products online. Bertone is adopting a. an omnichannel strategy. b. exclusive distribution. c.
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