At which stage of the positioning process would a company engage in a repositioning strategy? A. Analyze the competitors' position B. Define your competitive advantage C. Finalize the marketing mix D. Positioning E. Evaluate responses and modify as needed

Question

Saniyah Thomas

Business

31 October, 14:33

At which stage of the positioning process would a company engage in a repositioning strategy? A. Analyze the competitors' position B. Define your competitive advantage C. Finalize the marketing mix D. Positioning E. Evaluate responses and modify as needed

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Answers (1)

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Amanda Klein · Answer 1

Evaluate responses and modify as needed.

Explanation:

When there is evaluation of responses, the management focuses on what is appreciated and what is criticized. In case there are certain things criticized then the management aims to rework on such things.

In that case, the company starts modifying the process based on the evaluation done. In this stage the company then re positions the strategy to perform as the current strategy need to be improved as there is criticism in evaluation.