a. frequently purchased items for which buyers are willing to exert considerable effort.
b. frequently purchased items that are found in certain retail outlets.
c. relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.
d. items that require some purchase planning and for which the buyer often will not accept substitutes.
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Home » Business » Convenience products are Answers: a. frequently purchased items for which buyers are willing to exert considerable effort. b. frequently purchased items that are found in certain retail outlets. c.