In 2008, blackberry's market cap peaked at $75 billion. by 2015 this valuation had fallen more than 90 percent, to less than $7 billion. blackberry fell victim to two important pestel factors in its external environment: sociocultural and technological. how did technology contribute to blackberry's decline?

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Laci Hogan

Business

27 June, 21:13

In 2008, blackberry's market cap peaked at $75 billion. by 2015 this valuation had fallen more than 90 percent, to less than $7 billion. blackberry fell victim to two important pestel factors in its external environment: sociocultural and technological. how did technology contribute to blackberry's decline?

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Kathleen Barber · Answer 1

Android of course is the reason for decline and the foremost is not achieving innovation (as expected along the years). Working or having the same technology for long year will surely make a product or company go down the hill as others (Android, windows) are eagerly making efforts and are covering the market with affordable and secure features same like BB.