Frank Crimmins was driving on Interstate 85 in eastern Alabama when he noticed he was running low on gas. Frank was relieved when he found a gas station open at the next exit just 2 miles ahead. This is an example of the value place utility provides to a consumer. a) trueb) false

Question

Bradyn Zhang

Business

24 October, 00:02

Frank Crimmins was driving on Interstate 85 in eastern Alabama when he noticed he was running low on gas. Frank was relieved when he found a gas station open at the next exit just 2 miles ahead. This is an example of the value place utility provides to a consumer. a) trueb) false

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Answers (1)

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Makenna Mercado · Answer 1

a) True

Explanation:

Place utility refers to making products available at those places from where the consumers can conveniently buy. Place utility means, the satisfaction yielded to the consumers by providing product, at places, where they are most desired.

Marketing mix refers to the that blend of marketing aspects which a firm pursues, so as to achieve it's marketing objective in target markets.

Place is among the four essential P's of marketing marketing mix. The other three being, price, product and promotion.

In the given case, when Frank was in dire need of getting gas refilled during a drive and was successfully able to locate a gas station within next 2 miles. The moment the need arose, within a drive of 2 miles, the need was fulfilled with the availability of a gas station.

Thus, the given scenario represents the value, place utility provides to a customer.