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22 January, 20:38

Alligator Enterprises has earned above-average returns since its founding five years ago. No other firm has challenged Alligator in its particular market niche; therefore, the firm's owners can feel secure that Alligator has established a competitive advantage. T/F

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  1. 22 January, 21:00
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    The correct answer is False.

    Explanation:

    A company has a competitive advantage when it has a unique and sustainable advantage over its competitors, and this advantage allows it to obtain better results and, therefore, to have a superior competitive position in the market.

    In this case, it cannot be said that Alligator has a real competitive advantage, because at any time some other company can also get involved in its main niche, which would affect its performance exponentially.
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