What kind of test asks the respondents to analyze a collection of ad copies that includes original as well as fictional ads?

A

rating scale test

B.

recall test

C

portfolio test

D.

association test

E.

interview test

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The answer is (C) Portfolio Test

Explanation:

Portfolio test is the method of advertisement testing in which two ad portfolios are created one portfolio consist of test ads and the other consist of control ads, the Respondents who act as the representative of the target audience are given the folio and asked to go through it After the completion of the task, the respondent are asked to recall the ads from the portfolio. This test is done to analyse the merits of two or more alternative ad