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6 May, 22:42

With reference to the new products process, a firm adopts the ready-fire-aim approach when it:1. lacks senior management support. 2. does not pay enough attention to quality. 3. chases a moving target. 4. does not do the required homework before beginning development.

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  1. 6 May, 23:05
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    4. does not do the required homework before beginning development.

    Explanation:

    Ready Fire Aim approach is undertaken when the company is not prepared and has placed the product in the market with the aim that improvements will come later.

    This approach is used to collect the responses of the customers and study the patterns of behavior. As we get the responses we improve the product accordingly.

    This approach is used in product development processes.
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