Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that

Question

Isai Greene

Business

6 March, 11:43

Enlightened carmakers have hired women designers, engineers, and marketing executives to better understand the way women decide to buy new cars. They have learned that

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Answers (1)

Know the Answer?

Amare Harrington · Answer 1

The correct answer would be, They have learnt that most women dislike the car buying experience.

Explanation:

Enlightened Carmakers is a company which designs and manufactures cars. They have a good market of women buying their cars. They hired Women Designers, Engineers and Marketing Executive to better understand the way women decide to buy new car. They learnt that most women dislike the car buying process. This could be because of the fact that the car buying process involves a lot of formalities like signing the forms, getting into a contractual agreement, transferring of the car from company to the owner's name, etc. All such formal dealing might make women upset and they probably dislike the car buying process.