Which type of franchising involves a franchisor licensing a franchisee to sell specific products under the franchisor's brand name and trademark through a selective, limited distribution network?

Question

Timothy Francis

Business

2 July, 10:13

Which type of franchising involves a franchisor licensing a franchisee to sell specific products under the franchisor's brand name and trademark through a selective, limited distribution network?

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Answers (1)

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Vernon · Answer 1

Product distribution franchising

Explanation:

Product distribution franchising is a type of franchising in which a franchiser gives a license to a franchisee to sell goods and services under the brand name of franchiser's and trademark. Product distribution franchising is the fastest way to increase the number of sellers and to promote brand name. Large brand names such as, Starbucks, KFC etc have been using this technique for years.