You work for a fabric company that sources unique materials from around the world. In the past, you have focused solely on the business of supplying fashion designers with the fabric they make into dresses. However, you've recently recognized an opportunity to expand the business by supplying stores like Jo-Ann Fabrics that sell sewing and craft goods to consumers who sew at home.

If you pursue this opportunity, in which direction would your company be expanding?

Question

Soren

Business

10 October, 19:51

You work for a fabric company that sources unique materials from around the world. In the past, you have focused solely on the business of supplying fashion designers with the fabric they make into dresses. However, you've recently recognized an opportunity to expand the business by supplying stores like Jo-Ann Fabrics that sell sewing and craft goods to consumers who sew at home.

If you pursue this opportunity, in which direction would your company be expanding?

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Answers (1)

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Bella Ramos · Answer 1

Reseller Market

Explanation:

If a fabric company that sources unique materials from around the world, in the past, was focused solely on the business of supplying fashion designers with the fabric they make into dresses; and later took the opportunity to expand the business by supplying stores that sell sewing and craft goods to consumers who sew at home. Therefore the company is expanding from commercial market into reseller market.

The reseller market are buyers who purchase with the intent of selling those products to others. while the commercial market is the sale of products and services to end users