Nile inc. is one of the leading shoe manufacturing companies in baltonia. it manufactures canvas shoes that are quite similar to those produced by other brands. the management of the company has decided to adopt a product/service differentiation competitive strategy. in this scenario, nile inc. should:

Nile Inc. should "produce aerobic, tennis, and baseball shoes that have specialized features."

Product differentiation is a marketing strategy that organizations use to recognize an item from comparable contributions available. For private companies, an item separation procedure may give an upper hand in a market overwhelmed by bigger organizations. The separation system the business utilizes must focus on a section of the market and convey the message that the item is decidedly unique in relation to all other comparable items accessible.