Imagine that you have been granted an exploratory interview with a professional working in the digital media industry. Prepare a list of ten questions you would ask her or him during the interview.

1. What do you think of our current social media efforts? What could we be doing better?

2. What metrics do you use to measure the success of your social campaigns?

3. What channels do you think are most relevant to our business? How do you use each channel differently?

4. What tools do you use to manage your channels?

5. Tell me about a successful social campaign you have run from beginning to end.

6. How do you use social media as a tool for customer service?

7. Say there's a crisis on one of our social media channels. How do you handle it?

8. When is it better not to engage on social media?

9. What makes a piece of social media content successful?

10. Give me a couple of examples of social media experiments you would like to run with our business.

Explanation:

Exploratory interview questions should be open-ended, so that your interviewee can answer your questions in a more thorough manner. This allows you to gain insight about the digital media industry comprehensively. You should ask questions that are unique to your interviewee, asking about past experiences or their opinions, not just common knowledge that people working in the industry would know.

Answer: 1 - What kinds of experience, paid or unpaid, would you encourage for anybody pursuing a career in this field?

2 - How do you think my university's reputation is viewed when it comes to hiring?

3 - How important are grades/GPA for obtaining a job in this field?

4 - How did you prepare for this work? If you were entering this career today, would you change your preparation in any way to facilitate entry?

5 - How has your job affected your lifestyle?

6 - What social obligations go along with a job in your occupation?

7 - Is there flexibility as far as work hours, or working offsite?

8 - If you had to break it up into percentages, how do you spend your day?

9 - What do you like most about working in this industry? What do you dislike most?

10 - What are the positions in your field or organization? How do they differ?

Explanation: I got a 100% on these questions.