The XYZ company is opening its first store in the Pleasantville area. It has budgeted $50,000 to advertise its grand opening and attract customers to the store. The financial manager of the company wants to make sure their large budget is well spent. Using complete sentences, discuss three categories of demographic data that the advertising department should use to ensure that their ads are very appealing to the residents of Pleasantville. Be sure to explain why the demographic information you select is important for the advertisers to know.

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15 June, 07:21

The XYZ company is opening its first store in the Pleasantville area. It has budgeted $50,000 to advertise its grand opening and attract customers to the store. The financial manager of the company wants to make sure their large budget is well spent. Using complete sentences, discuss three categories of demographic data that the advertising department should use to ensure that their ads are very appealing to the residents of Pleasantville. Be sure to explain why the demographic information you select is important for the advertisers to know.

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Rylie Huber · Answer 1

Advertisers mainly use demographic data to know better their target audience and to be able to segment it. Having data on gender, age, income, (the three main demographics), languages spoken, parental status, type of family, etc, allows advertisers to divide the market into smaller groups with common characteritics called segments.

By using segmentation, advertisers can elaborate a tailored marketing strategy that more accurately targets the audience of each of these segments, ensuring that the $50,000 destined to adversing is properly spent.