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U

l ease distribution and make the product more available.

O give out more free samples.

4. Which of the following is true regarding the trial stage of the consumer adoption

process?

O

O

O

O

All consumers make it to the trial stage for every new consumer product that is introduced.

A consumer cannot reject a new product until s/he has been through the trial stage with it.

The trial stage is the stage where consumers seek out information about the new product.

A consumer who makes it to the trial stage has evaluated the product, and decided it might suit his/her

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  1. 6 May, 21:37
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