When an organization is able to get and stay ahead in the four areas of (1) being responsive to customers, (2) innovating, (3) quality, and (4) effectiveness, that company can develop

A sustainable competitive advantage

Explanation:

In the world of business, it is difficult for a organisation to stand out among other organisations without a sustainable competitive advantage. A sustainable competitive advantage are an organisation's abilities or assets that are difficult to copy or surpass, it gives an organisation a competitive edge over it's competitors for a long period of time. There are several factors that enable an organisation stay ahead of their competitors, they include: innovation, responsiveness to customers, effectiveness and quality.