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21 June, 00:22

The greatest goal in advertising is to convince us

"wants" are unnecessary

the firm has the best price

a particular product is a "need"

the product is the same as other firm's products

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  1. 21 June, 00:50
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    "wants" are unnecessary

    - this would be bad for the producers and sellers, as it would make us buy less! not the correct choice.

    the firm has the best price

    -yes, but this is irrelevant if we're not interested in the product in the first place ...

    a particular product is a "need"

    -yes! this is the main goal, and the correct answer!

    the product is the same as other firm's products

    -then why buy it? it would be counter-productive!
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