Francisco refuses to wear the color yellow because he's convinced, "That color is for girls." Francisco has developed this idea from interacting with his sister whose favorite color is yellow. This example of Francisco's beliefs and expectations about the attributes associated with maleness and femaleness best describes which concept?

The answer is Colour psychology

Explanation:

Colour has a powerful effect in our life as a result of the emotions which it projects towards others. It can influence mood, and also influence physiological reactions with some been associated with increased blood pressure, increased metabolism, and eyestrain.

The feelings about color are often deeply personal and rooted in your our experience or culture. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries. This is known as colour psychology.

In the case of Francisco, he is exhibiting colour psychology due to his experience which is based on the fact that, his sister is always wearing clothes with the colour yellow. This had made him to have the impression that yellow is associated with femaleness rather than maleness.