Who was responsible for creating the concept of a marketing mix by referring to the various ingredients that go into an effective marketing strategy?
A) Steven Spielberg
B) Eugene McCarthy
C) Jerome McCarthy
D) John McCartney
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Home » Advanced Placement (AP) » Who was responsible for creating the concept of a marketing mix by referring to the various ingredients that go into an effective marketing strategy? A) Steven Spielberg B) Eugene McCarthy C) Jerome McCarthy D) John McCartney