When enzyme action stops due to a build up of end product, this control is called ... ?

This control is called negative feedback. Mechanism of negative feedback. Each metabolic reaction or process is regulated by several enzymes. These enzymes control the rate of these reactions and thus are fundamental in maintaining homeostasis. In a negative-feedback pathways, the end product of a pathway binds to the allosteric site of the first enzyme, closing its active site and blocking the rest of the reactions.