Bass pro shops recognizes that outdoors enthusiasts are a diverse group. likely segments include hunters, campers, and boaters. what is this segmentation method called?

Psychographic segmentation includes separating your market into fragments in view of various identity characteristics, values, states of mind, premiums, and ways of life of purchasers. This division is beneficial in light of the fact that it enables you to participate in item plan and showcasing in an engaged way.