After reading newspaper report suggesting that drunken driving might have contributed to a recent auto accident, several people who actually witnessed the accident began to remember the driver involved as traveling more recklessly than was actually the case. this provides an example of

misinformation effect

Misinformation Effect

Explanation:

The misinformation effect is known as one of the main examples of the retroactive interference that tends to occur when the information and data presented later will interfere with the ability to recall and retain the past encoded information. Most importantly, the new data and information that an individual receives tend to work backward in time in order to distort the memory of the original event The misinformation effect leads to the impairment in the past-event memory of an individual that arises due to the exposure to misleading or false information Hence, the right answer is "example of misinformation effect"