Bob davison describes the endangered species act (esa) as an effective tool for conserving biological diversity. what is his rationale for the value of focusing on individual species

When Bob Davison focuses on individual species as related to the Endangered Species Act (ESA), he accomplishes two tasks. One, he is able to clearly show the decline or growth of a specific group of animals. Two, he is able to appeal to the emotions of potential donors. People are more likely to give money when they can see a specific (preferably cute) animal in duress than if they are just given statistics.