A dining facility with multiple branches caters to newlywed couples only. The ambience, special live music arrangements for each couple, and privacy of the dining sections have become a rage among newlyweds. Which of the five generic strategies has the company used

From the 5 basic strategic approaches used by businesses to protrude, stand out and compete, the company applied the one called: "Focused Differentiation Strategy", which calls for offering customized and unique features that meet the demands and needs of a narrow market, to win such market or to get a competitive advantage.