Pay for the right to use it.

30.

How can Celera make a profit off of sequencing our DNA?

Charge us

Sell the info

Explanation:

They can first charge individuals to use the services. For example, similar to 23andme or Ancestry, who provide a service of telling you interesting things related to your health or ethnicity.

They could also sell that data to pharmaceutical companies or other research groups who can use the DNA information for research. The more samples of DNA we have sequenced, the more information scientists have to work with and design drugs and more.