Lara and her friends visit a new restaurant in town called Betelgeuse. They just happen to notice it while on a long drive. Lara and her friends like the ambience, décor, as well as the food. Lara is surprised when she finds out that the restaurant has been open for two years and neither her friends nor she knew of it until that day. At which of the following aspects of marketing has Betelgeuse failed?
Creating value for potential customers
Measuring the customers' perception of value
Delivering value to customers
Catering to both needs and wants of customers
Communicating value to potential customers
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