In a suburban community outside a city in Alabama, a retail store opened that specialized in dancewear for children and adults. It was moderately successful for five years until the local newspaper published an exposé that scanty lingerie stocked in the back of the store's showroom was selling briskly to a certain clientele. Afterward, the store lost most of its customers and nearly closed. Which segment of the environment did the store owner fail to take into account when she began selling the lingerie?

a. the sociocultural segment

b. the economic segment

c. the demographic segment

d. the political/legal segment

Question

Landin

Business

5 July, 03:18

In a suburban community outside a city in Alabama, a retail store opened that specialized in dancewear for children and adults. It was moderately successful for five years until the local newspaper published an exposé that scanty lingerie stocked in the back of the store's showroom was selling briskly to a certain clientele. Afterward, the store lost most of its customers and nearly closed. Which segment of the environment did the store owner fail to take into account when she began selling the lingerie?

a. the sociocultural segment

b. the economic segment

c. the demographic segment

d. the political/legal segment

+2

Answers (1)

Know the Answer?

Korbin Li · Answer 1

a. the sociocultural segment

Explanation:

The sociocultural segment of the environment takes into account the cultural beliefs and norms held by society. This segment has diverse effects on the decisions made by customers. The retail store did not take into account the values held by the city in which it operated by selling lingerie at the back of the store.