The first step in the CRM process is analyzing data. creating a data warehouse. rewarding loyal customers. developing CRM programs. implementing programs.

Creating a data warehouse

Explanation:

Customer relationship management or CRM aims at creating and maintaining good customer relationships, providing better customer satisfaction so as to increase sales.

CRM focuses upon providing good customer support and customer feedback.

The primary step, in Customer Relationship management is creating a data warehouse. Data warehouse refers to a database from where extraction of customer details gets convenient.

Such database can be used for data analysis and reveals customer habits and past purchase trends.