Businesses use different strategies to compete in global markets. The key strategies include licensing, exporting, franchising, contract manufacturing, international joint ventures and strategic alliances, foreign subsidiaries, and foreign direct investment. Each provides different economic opportunities, along with specific commitments, control, risk, and profit potential associated with each. Businesses use different strategies to compete in global markets. Each provides different economic opportunities, along with specific commitments, control, risk, and profit potential.
a. True
b. False
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