Bill's product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. The product is reasonably well-positioned in the Thrift segment and enjoys relatively high awareness and accessibility. Which of the following would most likely result in a quick increase in market share:

A) Increase awareness by 5%

B) Increase the unit contribution margin by decreasing the MTBF

C) Lower the unit selling price to the bottom limit of the segment price range

D) Re-position the product to the ideal spot within the segment

Consider the following explanation

Explanation:

The product already enjoys relatively high awareness and accessibility therefore Increasing awareness by 5% does not need to increase market share quickly, thus A) Increase awareness by 5% is incorrect.

Re-position the product to the ideal spot within the segment shall take a lot of time for the company to grab the market share. So D) is incorrect.

Increase in unit contribution margin by decreasing the MTBF need not increase the sales in the market thus B is incorrect.

C) Lower the unit selling price to the bottom limit of the segment price range seems correct by Lowering the unit selling price to the bottom limit of the segment price range the demand shall increase for the product increasing the market share in shorter term.