Ask Question
13 June, 08:46

An advertisement for the Honda Civic Hybrid featured gas mileage in the subheading (49 city/51 highway). The copy also noted that owners of this automobile may be eligible for a clean-fuel tax deduction. At the time this ad appeared, gas was more than $3.00 per gallon, which made the information important to consumers. This is an example of which type of appeal

+5
Answers (1)
  1. 13 June, 09:10
    0
    Utilitarian appeal

    Explanation:

    Utilitarian appeal: The term "utilitarian appeal" is described as one of the rhetorical or psychological strategies that are responsible for emphasizing or signifying the benefits associated with some of the services or products related or connected to its "practical functionality". However, the utilitarian appeal is considered as a "rational appeal" instead of an "emotional appeal".

    In the question above, the given statement represents "utilitarian appeal".
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “An advertisement for the Honda Civic Hybrid featured gas mileage in the subheading (49 city/51 highway). The copy also noted that owners of ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers