Which of the following encourages consumers to choose a specific brand by offering a short-term price break?

A. Trade shows

B. Premiums

C. Product sampling

D. Merchandising allowance

E. Rebates

(E). Rebates

Explanation:

A price break is a reduction in price of goods to encourage purchase.

Rebates may be offered in form of a return of a portion of the cash paid, to a customer after purchase has been made, or as a discount on price of goods during purchase.

This is done to encourage consumers to make purchases.