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11 October, 11:52

Which of the following encourages consumers to choose a specific brand by offering a short-term price break?

A. Trade shows

B. Premiums

C. Product sampling

D. Merchandising allowance

E. Rebates

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  1. 11 October, 11:58
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    (E). Rebates

    Explanation:

    A price break is a reduction in price of goods to encourage purchase.

    Rebates may be offered in form of a return of a portion of the cash paid, to a customer after purchase has been made, or as a discount on price of goods during purchase.

    This is done to encourage consumers to make purchases.
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